Behold, the Blue Marlin, a “semi-submersible heavy lift ship” that is capable of hoisting and transplanting other, full-sized ships (that is ships as big or bigger than a US Destroyer-class vessel) all around the oceans. The photos of this thing are amazing, like something off the cover of an old Modern Mechanix, the scale nearly […]
You’re in the market for a new property to call home. You contact a real estate agent to put together a list of potential properties, and you start touring to make a buying decision. You find a couple that seemingly check off all of your boxes, and you’re tingly with excitement about your upcoming purchase. …
Customer Relationship Management Customer Relationship Management (or CRM) is back! What a difference a few years makes. Not too long ago, surveys were reporting that 70-75% of all CRM initiatives failed. That was yesterday. This is today. While CRM implementation results leave a lot to be desired, it is amazing what can happen when institutions …
CRM Best Practices, Top 5 Customer Relationship Management Trends 2016 Read More »
Customer Relationship Management CRM Applications and Technology According to Barton (2002) there is a dynamic shift in today’s Customer Relationship Management CRM marketplace. He categorizes Customer Relationship Management CRM life cycles into two where he said a close butting head has been taking place. The two life cycles are Client/ Server technology and Web-based, e-customer. …
Customer Relationship Management Applications and Technology Read More »
As discussed earlier, how a company measures its CRM activities depends on who is doing the measuring and what activities are being measured. Below are the common CRM measurement frameworks that both experience and literature review suggests: Brand-building Customer equity building Customer behavioral modeling Customer value management Customer-facing operations Marketing operations Sales force operations Service …
CRM Measurement Frameworks : Brand-building & Customer equity building Read More »
Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. In this paper, the authors explore the conceptual foundations of CRM by examining the literature on relationship marketing and other disciplines that contribute to the knowledge of CRM. A CRM process framework is proposed that builds on other relationship development process models. …
CRM : Conceptual framework of the Customer relationship management Read More »
Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. In this paper, the authors explore the conceptual foundations of CRM by examining the literature on relationship marketing and other disciplines that contribute to the knowledge of CRM. A CRM process framework is proposed that builds on other relationship development process models. …
