Customer relationship management You have probably heard the word “CRM”. And you probably know that CRM covers these three business aspects: sales, marketing and support. You will be surprised knowing that CRM goes far beyond these categories. A CRM system can serve as a vital nerve center to manage the many connections that happen in …
The CRM technology market trends and CRM challenges Read More »
The CRM technology market The four main vendors of CRM systems are Salesforce.com, Microsoft, SAP and Oracle. Other providers are popular among small- to mid-market businesses, but these four tend to be the choice of large corporations. On-premises CRM puts the onus of administration, control, security and maintenance of the database and information on the …
The CRM technology market : Customer relationship management Read More »
The CRM Customer Relationship Management Frameworks/Models A various range of comprehensive Customer Relationship Management CRM models have been developed. The author introduces five of them in this chapter. 2.2.1 THE IDIC Model The IDIC is described as below (Figure 2.6) Figure 2.6: The IDIC Methodology ( Peppers and Rogers, 2004) The IDIC Model has been …
The CRM Customer Relationship Management Frameworks, Models, IDIC Model Read More »
Customer Relationship Management: a viable strategy for the retail industry? ABSTRACT. This paper uses as its focus the traditional U.K. retail industry at a time when competition from newer channels is increasing. Research into other industry sectors has proven that well planned and executed customer relationship management strategies can increase profitability by improving customer loyalty. …
Customer Relationship Management: a viable strategy for the retail industry? Read More »
Customer Relationship Management (CRM) & investigation of new Strategies for Successful business 1. Introduction In any market, companies want to increase their rate of sales and quality of their services or products regularly to higher and higher points. Therefore, In Today’s business environment, it is almost impossible to unlink Customer Relationship Management (CRM) and success …
CRM & investigation of new Strategies for Successful business Read More »
Models for Customer Relation Management Customer relationship management is a methodology to manage the company’s interaction with the current and future prospective customers. It uses technology to organize, schedule, automate, and synchronize marketing, sales, customer services. CRM is a customer oriented. It gives one to one solution to Customer’s demands. Direct online communication with customer …
Models for Customer Relation Management & IDIC Model Read More »
Microfinance Industry This Chapter provides a breakdown of the research content. The reader is to be provided a sense of the task the author is about to highlight in terms of past research work done and gaps, the research problem/question down to the methodology employed and the delimitation faced during the task. 1.1 Project Background …
Microfinance Industry – Research Problem, Question and Objectives Read More »
Customer relationship management (CRM) typically involves tracking individual customer behavior over time, and using this knowledge to configure solutions precisely tailored to the customers’ and vendors’ needs. In the context of choice, this implies designing longitudinal models of choice over the breadth of the firm’s products and using them prescriptively to increase the revenues from …
The Customer Relationship Management : Choice Models Read More »
2.1.5 Customer Relationship Management CRM Applications and Technology According to Barton (2002) there is a dynamic shift in today’s Customer Relationship Management CRM marketplace. He categorizes Customer Relationship Management CRM life cycles into two where he said a close butting head has been taking place. The two life cycles are Client/ Server technology and Web-based, …
2.2 The CRM Customer Relationship Management Frameworks/Models A various range of comprehensive Customer Relationship Management CRM models have been developed. The author introduces five of them in this chapter. 2.2.1 THE IDIC Model The IDIC is described as below (Figure 2.6) Figure 2.6: The IDIC Methodology ( Peppers and Rogers, 2004) The IDIC Model has …
The Customer Relationship Management Frameworks/Models, IDIC Model Read More »
