Technology

Customer relationship management (CRM) typically involves tracking individual customer behavior over time, and using this knowledge to configure solutions precisely tailored to the customers’ and vendors’ needs. In the context of choice, this implies designing longitudinal models of choice over the breadth of the firm’s products and using them prescriptively to increase the revenues from …

The CRM : Choice Models and Customer Relationship Management Read More »

A major software package shouldn’t be chosen lightly. In this detailed guide, Peter Campbell walks through how to find software options, evaluate them, make a good decision, and then purchase the system in a way that protects you.  A smart shopper evaluates the item they want to purchase before putting money down. You wouldn’t shop …

Evaluating and Purchasing Major Software Systems : guide Read More »